Connecticut Content Marketing Agency
"Content is King." - Marcus Sheriden, HubSpot CEO
River Valley Digital is one of the most experienced content marketing agencies in Connecticut. We’ve been creating great content campaigns since 2009! Content marketing is the process a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Our campaigns mostly involve search engine-friendly blogs and social media posts. Our process uses the “They Ask, You Answer” method. This method involves creating website content that answers the questions that people are asking online. For example, people who are searching for landscaping services may look to Google for the answer to what times of the year should they fertilize their lawn.
We have always gone by the motto that content marketing is more about building a reputation than building sales. You may ask what the point of this marketing and the answer to that is Google favors sites that share relevant and valuable content. Sites that are favored show up higher in search.